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Portco Brand Design

BrandingMessagingUI/UX Design
Consequently Creative worked closely with McDanel Ceramics, an Artemis Portco, to modernize its brand and clarify its messaging. The result was more solid positioning within the industrial technology marketplace. In addition, we helped McDanel evolve its identity from product-focused supplier to premier solution provider with industry-leading expertise in material technology and collaborative customer service.


McDanel Advanced Material Technologies




Advanced Material Technologies


Brand Design, Messaging, Website Design, UX Design, On-site Photoshoot

McDanel Industrial Web Site Redesign
McDanel is a pioneering 100+ year-old industrial technology company with deep roots in the Steel City of Pittsburgh. Its commitment to leading the rebirth of American Industrial Tech demanded a brand redesign and market repositioning powerful enough to elevate McDanel's position in a more connected world. Consequently Creative’s work with McDanel included a logo redesign, brand book messaging, and then a complete overhaul of its Web experience.

Portfolio Company Branding

Private Equity Website Design
Industrial Photoshoot

Consequently Creative worked side-by-side with McDanel and Artemis to help an industry giant evolve its identity from product-focused supplier to premier solution provider.

Portfolio Company Brand Book

Photo shoots + Storytelling

We did a series of photo shoots for McDanel with our partner Nanvan for some of Aremis’ key companies including Omega Opticals, STC, Tekscan and StanChem.
McDanel Brand Language
McDanel Mood Board Design