Brand Realignment

UI/UX Design

As a leader in career management, leadership development and executive transitions, Keystone Partners reached out to Consequently Creative for several brand realignment workshops and deliverables. Working with such a strong brand included a brand messaging book, with new fonts, colors and a photography strategy. In addition we developed and helped write key sales brochures.

Client

Keystone Partners

Year

2021-2022

Industry

HR & Career Guidance

Deliverables

Branding, Logo, Messaging, Guidelines

Logo Update

A logo refresh served to modernize and evolve the Keystone Partners brand while providing a sense of continuity.
Drag the image to see the old logo vs. the updated one! Now that’s an update everyone can agree on.

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Outcomes that speak to growth

Successful organizations benefit from providing employees with leadership development programs and career transition pathways, whether internal or external.

Keystone Partners supports organizations and individuals across industries, in every function, and at every level.

A Guiding Light

The brand book is the keystone of a branding strategy. It contains all the elements that make up your brand, from its founding principles (mission, vision, values…) to its visual identity (logo, colors, visuals..). Thus, it serves as the document of reference for everything related to the use of your brand.

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