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Brand Book & Messaging

For this project, Consequently Creative was tasked with creating new Brand Guidelines for Superior Technical Ceramics. The idea was to elevate the STC with new visuals and stronger messaging showing that it is always one step ahead. With over 116 years of ceramic manufacturing experience, STC is the partner of choice for the industrial technology industry.


Superior Technical Ceramics




Industrial Technology


Branding, Logo, Guidelines


Industrial Technology Logo Design
Industrial Technology Brand Identity

Our Process

Through a series of workshops and hands-on collaboration, we were able to quickly get to understanding the core differentiators and unique qualities that define STC. These workshops allowed Consequently Creative to define STC in the form of new brand guidelines and an updated logo.

Factory Photography
Brand Book Example

A brand is more than fonts and images or look and feel. A brand is the expression of an organization’s essence, its character. It provides pathways for the people it serves—inside and outside the organization—to understand everything the organization intends to achieve and how it intends to achieve it.

Modern Logo Design