Consulting & Culture
Branding, Logo, Messaging, Guidelines
Brand Name and Logo Design
Consequently Creative worked closely with the team at Barbara Perry Partners to create and evolve their new partnership into a new brand name—Seedling Partners, LLC— with a new logo to fit the organization’s direction.
A brand is more than fonts and images or look and feel. A brand is the expression of an organization’s essence, its character. It provides pathways for the people it serves—inside and outside the organization— to understand everything the organization intends to achieve and how it intends to achieve it.
What you say can mean everything. In this case Seedling Partners are in the business of saying things with purpose as to find the information that will really uplift lives. We ran workshops and sessions to uncover the perfect definitions that convey what Seedling Partners stands for. In addition we crafted audience specific messages to meet each need with a solution.
It was an organic and seamless experience collaborating with Seedling Partners. We successfully established a robust brand foundation that included audience-focused messaging, clear definitions, a fresh aesthetic, and a vibrant, inviting color scheme.