Private equity and venture capital firms are constantly seeking ways to enhance the value of their portfolio companies, and one powerful tool at their disposal is branding. Branding for private equity companies In today’s competitive marketplace, a strong brand can make all the difference between a successful company and one that struggles to gain traction. […]
No matter your company or industry from digital to brick and mortar, it is a good idea to check in on your customer service. Go out today and place a phone call to yourself or have someone else do it for you. You might be surprised by the results. In most companies, one of the […]
Some people refer to company Mission Statements as “corporate wishful thinking.“ And I’ve never personally read a Mission Statement that didn’t appear self-serving, contrived, and trite. Why have one? What good does it serve?
Some people refer to company Mission Statements as “corporate wishful thinking.“ And I’ve never personally read a Mission Statement that didn’t appear self-serving, contrived, and trite. Why have one? What good does it serve?
One of the most important things about a negotiation is striking a deal that is fair to both sides. Both sides should walk away with a feeling of success.
The opportunities for business and branding are endless when you get in the right state of mind. That correct state of mind can mean coming up with new ideas, changing course, or readjusting the one you are on.