Some people refer to company Mission Statements as “corporate wishful thinking.“ And I’ve never personally read a Mission Statement that didn’t appear self-serving, contrived, and trite. Why have one? What good does it serve?
A brand promise is the value or experience you expect from a company as a customer. This promise is expected to be kept every time you interact with that company.
The opportunities for business and branding are endless when you get in the right state of mind. That correct state of mind can mean coming up with new ideas, changing course, or readjusting the one you are on.