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Brand Design

Portfolio Company Redesign Private Equity

Build, streamline and evolve together with solution

Consequently Creative worked closely with McDanel Ceramics, an Artemis Portco, to modernize its
brand and clarify its messaging. The result was more solid positioning within the industrial technology marketplace. CQC provided McDanel with stronger private equity portfolio company branding In addition, we helped McDanel evolve its identity from product-focused supplier to premier solution provider with industry-leading expertise in material technology and collaborative customer service.
Brand Guide Book for Private Equity

Portfolio Company Branding for Private Equity Firms

McDanel is a pioneering 100+ year-old industrial technology company with deep roots in the Steel City of Pittsburgh. Its commitment to leading the rebirth of American Industrial Tech demanded a brand redesign and market repositioning powerful enough to elevate McDanel’s position in a more connected world. Consequently Creative’s work with McDanel included a logo redesign, brand book messaging, and then a complete overhaul of its Web experience.
Ceramics Company Photoshoot

Consequently Creative worked side-by-side with McDanel and Artemis to help an industry giant evolve its identity from product-focused supplier to premier solution provider.

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