What is “asset safety”? Does reliability relate to the safe assets or to some other unmentioned product?
What is the “Mission” of a corporate enterprise? I don’t know. I do know that the four constituents of any company are its customers, suppliers, employees, and stockholders. Drafting a meaningful Mission Statement that addresses the needs of all of those constituents is impossible. Don’t even try.
Don’t waste time drafting a Mission Statement, having signs painted, and adding the statement to your corporate stationary or invoices. Instead, just do as good a job as you can do for everyone associated with your company and its markets. Just do good work. Don’t publish unreachable objectives that were written by committee or issue statements that say nothing constructive. In fact, never again publish something written by a committee. And certainly don’t attempt to make your company known by a cliché-laden, saccharin-sweetened, bromide that you call a “Mission Statement” but know you can’t achieve.
A good internal alternative is to look at creating a Mantra. A Mantra is a short statement of a few words that serves to inspire and motivate a group in the right direction. Don’t worry, we’ll write all about Mantras in another post very soon…